To a Cinnabon in Omaha, an Offhand Mention on Breaking Bad Was Pretty Sweet | Adweek To a Cinnabon in Omaha, an Offhand Mention on Breaking Bad Was Pretty Sweet | Adweek
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To a Cinnabon in Omaha, an Offhand Mention on Breaking Bad Was Pretty Sweet Saul better call corporate

[Mild Breaking Bad spoiler ahead.]

In "Granite State," the penultimate episode of Breaking Bad's final season, Saul Goodman, contemplating his future with a new identity away from New Mexico, makes an offhand reference to a certain cinnamon-roll chain. "If I'm lucky," he says, "in a month from now, best-case scenario, I'm managing a Cinnabon in Omaha."

It took a little while, but naturally, a manager at a Cinnabon in Omaha couldn't let that go without a response.

A spokesperson for Cinnabon confirmed to Consumerist that the sign above, outside an Omaha location, is real and was approved by corporate. It might not be the most stunning creative execution, but kudos to the manager for making the most of what, in the end, wasn't the most flattering reference. (Perhaps he took his cues from the Belize Tourism Board, which earlier in the season embraced a very unflattering mention on Breaking Bad—the use of the phrase "taking a trip to Belize" as a euphemism for getting murdered.)

Cinnabon corporate was quicker to respond to Saul's quip. Check out the tweet below, linking to Cinnabon's careers page, made on the very night "Granite State" aired.

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