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After setting a commercial in a morgue and dropping pennies onto our nation's filthy streets for the hungry masses to collect, CiCi's Pizza turns things around with some decent new ads from Deutsch/LA. A wisecracking spokesbag tells it like it is in a hoarse, Borscht-belt-style delivery that works way better than it should. The bag has a real in-your-face attitude, and it rants so much about beef and pickles and cheese, I was hungry for an Angus 1/3-pounder by the end of the second spot.
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