Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
We’ve found the ideal holiday shopper, and it’s probably not who you thought it was: It’s a married, wired, 60-year-old Midwestern man whose household income exceeds $50,000.
At least, such a person combines the traits of consumers who, according to an ABC News poll, will spend above-average amounts on their holiday shopping this year. Overall, the survey’s respondents plan to spend an average of $843. But married people will spend more than singles ($902 vs. $767); those who
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in