Chinese feel pinch of subway-squeeze ad

The Chinese are pissed about a Beijing subway ad that addresses the city’s notoriously sardined straphangers with the line, “Squeezed in?! Go and buy a car then!” A Beijing local says “the company sees subway passengers as potential customers, but the scornful tone of the advertising language exposes a lack of interest in human feelings behind a meticulous design.” My translation: No one likes being told to eat shit and smile. Other begrudgingly admits the ad’s success: “If they only cared about getting eyeballs rather than [worrying about] the impact it would have on people and society, has it not been effective?” Here in the U.S.,