CheapOair Lets the Horrible Puns Fly in New Ads

'Phuket … Let's travel'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Are there still New Yorkers who haven't built up a mental callus to the dense thicket of advertising surrounding them at all times? If so, they might see some pun-derful posters from CheapOair in subways and buses around the city. Taglines from the online travel agency's "Travel the world for less" campaign play on the names of major cities in other countries, with mixed results. "What the Helsinki … Let's travel" is pretty terrible, but "Phuket … Let's travel" is playfully bawdy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in