CBS lays a rotten egg in its media plan
And we thought every surface on the planet (and some off it) was already graced (or is it sullied?) with ad messages. Remember the chucklehead who had a logo tattooed on her forehead for a measly $10,000? Or the money-grubbing couple who tried to auction the name of their newborn? (Sanity prevailed, and there were no takers there.) Now, along comes CBS with its own harebrained scheme: putting its signature eye logo and messages about its new fall shows on eggs. Yes, eggs. The ones in your refrigerator. What’s more, they’re referring to this incredible demonstration of ingeniuty as eggvertising. Oh lord, where does the silliness stop? OK, so maybe if there were clever lines on the eggs, we could tolerate it. But “Leave the yolks to us”? “The Class: New grade-A CBS comedy”? If it weren’t July, we’d have thought this was an April Fools’ joke. A CBS honcho is quoted as saying the best thing about the medium is that it’s intrusive. “You can’t avoid it,” he says. Wanna bet? It’s Egg Beaters for us from now on.
—Posted by Alison Fahey
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