This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi | Adweek This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi | Adweek
Advertisement

This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi 'Authentic soundtrack' from Draftfcb

Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with all its twists and turns?

Well wait no more, because Draftfcb New York and the Jamaica Tourist Board have done just that. According to Draftfcb, "If you press play at the exact moment the Jamaican Bobsled Team starts its run down the actual racetrack in Sochi on Sunday, you'll have your very own authentic soundtrack to one of the most anticipated moments of the Winter Olympics."

The song's got a catchy groove—"To the right! To the left! It's bobsled time!"—with an appealing animated promo clip that recalls old-school video-game graphics. ("Mon" appears just once in the lyrics, in case you were wondering.)

This marks Draftfcb's second recent tuneful foray, following the Kmart/Joe Boxer "Jingle Bells" spot from the agency's Chicago office. The reggae song's cute, but that ballsy yuletide classic set an extremely high bar for inspired musical silliness. Sorry, bobsledders, I'm afraid it's all downhill from there.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement