Carl's Jr. Crafts an Ode to Burgers (and Hot Models)

"We believe in putting hot models in our commercials. Because ugly ones don't sell burgers." Brand manifestos/anthems are usually kind of annoying—unless they're comically and stupidly honest, as in this ode-to-burgers commercial from David&Goliath, titled "Just the Way It Is at Carl's Jr." The spot is stupid from top to (scantily clad) bottom, but amusingly so. The celebrity jet-ski tandem of Olivia Munn and Kareem Abdul-Jabbar is also a nice touch. Carl's Jr. ads used to just be trashy, but they're actually getting funny-trashy.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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