Caribou Coffee Turns Up Heat at Bus Shelters | Adweek Caribou Coffee Turns Up Heat at Bus Shelters | Adweek
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Caribou Coffee Turns Up Heat at Bus Shelters

Caribou-OOH

Here's a pretty hot idea. Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. (Minnesotans are known to crave warmth more than most in wintertime.) We're told the biggest technical challenge was how not to singe people's hair. Timberwolves players, better to stay away.

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