Caribou Coffee Turns Up Heat at Bus Shelters
Here's a pretty hot idea. Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. (Minnesotans are known to crave warmth more than most in wintertime.) We're told the biggest technical challenge was how not to singe people's hair. Timberwolves players, better to stay away.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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