Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America | Adweek Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America | Adweek
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Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Colle+McVoy's latest stunt

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency Colle+McVoy) at the Mall of America in Bloomington, Minn.

Caribou used pinned images from fans as inspiration for its new Real Inspiration Blend variety of coffee. That sounds like a stretch, but the giant Pinterest board is pretty impressive. It includes two large screens that feature inspirating photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires.

See more in the video below.

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