Can’t drive 55? In this car, you don’t always have to
I remember reading somewhere that the average person spends six months of his life waiting for red lights to turn green. That may be a myth, but it’s certainly true that any company that could develop a popular and practical diversion for people sitting at red lights (besides radio listening) would stand to make a killing. Maybe Nissan has done it. The automaker said this week that it will unveil a concept car that comes loaded with a built-in Xbox 360 and the videogame Project Gotham Racing 3. Now that doesn't sound unsafe at all. Drivers will be able to use the steering wheel and gas and brake pedals to play PGR3 on a seven-inch screen that folds down from the roof. Nissan says the idea came from an Internet survey of 2,000 young people—many of whom it admitted were in junior high school.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.