Caloi bikes great for melting chocolate eggs | Adweek Caloi bikes great for melting chocolate eggs | Adweek
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Caloi bikes great for melting chocolate eggs

Caloi

Ad agency Fabra&Quinteiro in Brazil crafted this "Choco-Lazy" spot for Caloi bicycles. It shows chocolate eggs fitted with eyeballs, mouths and shaved-coconut hair sitting around playing video games and surfing the Internet—while oh-so-slooowly melting, thanks to hairdryers placed nearby. They get quite squishy-yucky as they deteriorate into gobs of goo. I'm lazy and prefer melting chocolate bunnies in the break-room microwave. The spot lasts a disorienting 75 seconds, and the connection to biking is a bit weird. Also: Now I need a pound of Ghirardelli, stat!

—Posted by David Gianatasio

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