Buy a Zune, leave the real world far behind

Zune Giant pink bunnies. Bass-drum portal to the ocean. A swim with the jellyfish. It’s the first spot in T.A.G.’s trippy new Microsoft Zune campaign, with the slogan, “You make it you” (or a hallucinatory version of you). An ad manager at Zune says, “It’s not about the device, but the relationship that people have with their device. I could scroll through your Zune and have an idea of who you are as person.” The new Web site is here.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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