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Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The point, of course, was that McDonald's (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn't.
But given Burger King France's own irreverent marketing through ad agency Buzzman, we fully expected some kind of response to the McDonald's stunt.
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