Is This Budweiser Ad Gay? Some wonder about soldier's story

Some folks think this military-themed Budweiser commercial has a gay vibe, which would put it at odds with most of the brewer's lunk-headedly hetero mass-media advertising. It seems unlikely that any subtle gay subtext was intended. Still, the 60-second spot, from ad agency Anomaly, is open to interpretation. The enlisted guy's homecoming story does focus rather heavily on his clearly close yet undefined relationship with another dude back in the States. Are they significant others, brothers or best friends? Maybe they're best friends with benefits. Isn't that guaranteed by the G.I. Bill of Rights? The absence of bikini-clad babes in a beer commercial is certainly suspicious. Ultimately, his orientation is anybody's guess. But you know what's absolutely gay in this spot? That song on the soundtrack. Yech! Via Gawker.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS