Is This Budweiser Ad Gay?

Some wonder about soldier's story

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Some folks think this military-themed Budweiser commercial has a gay vibe, which would put it at odds with most of the brewer's lunk-headedly hetero mass-media advertising. It seems unlikely that any subtle gay subtext was intended. Still, the 60-second spot, from ad agency Anomaly, is open to interpretation. The enlisted guy's homecoming story does focus rather heavily on his clearly close yet undefined relationship with another dude back in the States. Are they significant others, brothers or best friends? Maybe they're best friends with benefits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in