Bud Light’s ‘Bottle Opener’ resurfaces

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

For those who felt like there wasn’t enough inappropriate humor in this year’s Super Bowl, have a look at this Bud Light spot. Called “Bottle Opener,” it has an empowering message for beer drinkers everywhere: Who needs a bottle opener when an anus will work just as well? The spot is a few years old but seems to be making the rounds virally this week. Here’s the plot: Bartender leaves bar; patron jumps behind bar to get Bud Light; bartender returns; patron hides under bar with ass sticking up; barkeep begins opening bottles in unorthodox manner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in