Bruins bear, Cam Neely face off in new spot

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The guy in the bear suit returns in Mullen's latest video for the Boston Bruins, this time staring down legendary B's tough guy Cam Neely. I think Cam's the one wearing pants. The spot promotes a jersey commemorating the upcoming New Year's Day Winter Classic game against the Flyers at Fenway Park. A hockey game at Fenway, home of baseball's Boston Red Sox? The goons from Southie won't care—they just come for the beer and the bleacher fights, anyway.

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