Brothers From 'Charlie Bit Me' Recall Tough Childhood for Ragú

Some wounds never heal

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Harry and Charlie, the kids from 2007's superviral "Charlie Bit Me" YouTube video—which is closing in on half a billion views—make a humorous return in this new Ragú spot, where they recall the pain and degradation of the incident and its aftermath. It fits perfectly into Barton F. Graf 9000's ongoing "A Long Day of Childhood" campaign for the brand. The lyrics of the jingle for this new spot are particularly inspired: "Charlie bit my finger like a rabid opossum, but Dad kept on filming because he thought it was awesome."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in