Britney back to skimpy old self for Candie's

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Candie's signed Britney Spears to model its clothes back in March and hosted exclusive backstage video footage of Spears' Virgin-sponsored concert tour, which appears to have a circus–burlesque–powertool theme. They even made a little teaser commercial (above) announcing the campaign, which will appear in print, on TV, online and in Kohl's. But now, finally, we've gotten a sneak peak of the actual print work. However, the rest of the campaign isn't coming out until this summer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in