British ad watchdog has egg on its face

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


England’s Broadcasting Advertising Clearance Centre has blocked efforts to bring back classic ads encouraging people to “go to work on an egg.” To me, it sounds like they’re suggesting I drive one to the office, which would present a whole other set of complications, but eating them is problematic enough, it seems. Consuming eggs every day violates the idea of a varied English diet, which currently consists of sugar, fat and Indian food. Of course, the British Egg Information Service fired back with a statement that cars kill more people than eggs do, and car commercials are allowed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in