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Think!, the long-running safe-driving campaign from Britain's Department for Transport, has created some of the world's most creepy, shocking and gruesome PSAs. (Remember this dead kid? Thought so.) But now, with help from AMV BBDO, the campaign is getting more lighthearted—with some special out-of-home executions in the countryside.
To get across the message that unexpected hazards can lie behind blind curves—and that you need to brake before the curve, not on it—the agency recruited some unique brand ambassadors.
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