Britain Hypes New James Bond Book in Style | Adweek Britain Hypes New James Bond Book in Style | Adweek
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Britain Hypes New James Bond Book in Style

From pimping Potter to breaking out the new Bond, the British sure know how to market a book. Seriously, when's the last time you saw a book promoted with such panache—with the Royal Marines rappelling down the side of St. Pancras station and handing a copy to the author, Jeffery Deaver, as he steps out of a custom Bentley and poses next to Europe's longest bar with a model riding a vintage BSA Spitfire? After the delivery of the first few copies of Carte Blanche, published by Hodder & Stoughton, the remaining books were locked away in an undisclosed location until midnight last night, when the book was officially released—one day before what would have been Ian Fleming's 103rd birthday. Want to know more? Check out the mysterious trailer on the launch website, and wait patiently for the U.S. release. 

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Topics: Books, Europe
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