Breast awareness doing great at the office | Adweek Breast awareness doing great at the office | Adweek
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Breast awareness doing great at the office

Ftbc

John St. in Toronto (and Partners director Aleysa Young) have created a couple of new Fashion Targets Breast Cancer ads, and they're probably as tasteful as anything that encourages women to flaunt their cans could be. The "Office" spot, a workplace communication video parody, reminds us what can happen when a man stares down a woman's shirt and says something vague. (Why a guy that big wanted a shirt that small is anyone's guess, though.) The "Elevator" spot is more reasonable, as the girl acknowledges that if she has something printed right across her chest, people will probably look in that direction.

—Posted by David Kiefaber

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Topics: Health, Kiefaber, PSAs
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