BK's King Kong-sized burger | Adweek BK's King Kong-sized burger | Adweek
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BK's King Kong-sized burger

Bk1Apparently, tobacco companies are not the only companies that are trying to kill their customers. Burger King has added its biggest burger ever as part of a promotional tie with the movie King Kong. The new triple burger, which the company describes as a sandwich that will “satisfy even Kong-sized craving,”  contains three-fourths of a pound of beef and more than 1,400 calories. That’s enough calories to sustain a person for an entire day and enough to keep three third-world children alive for another day. Then, there’s the 42-ounce chocolate banana milkshakes that have been introduced as part of the promotion. But, to be fair, Burger King is not the only fast-food company relying more on bigger sandwiches these days. Hardee’s has its double thickburger weighing in at two-thirds of a pound and just as many calories. Wendy’s has its classic triple with cheese. Maybe we are as insensitive to the warning about gluttony in the Biblical list of the seven deadly sins as we are about pride since the Iraqi war started. Those “Power of Pride” bumper stickers are still everywhere.

—Posted by Jim Lovel

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Topics: Burger King
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