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The guy in Microsoft Bing's new UK spot — the first in a series that builds on JWT's American campaign — is kind of like a young Rowan "Mr. Bean" Atkinson. Is that a good thing? Yes it is, and he excels at acting out the part of "Information Overload," confusingly tossing off random and unhelpful bits of information. He name-checks '70s art-rocker Bryan Ferry ("Love Is The Drug") and howler monkeys in the same sentence, which is a feat that most search engines would actually be hard-pressed to match.
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