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Billboard Spits Out Men's Dress Shirts at the Drop of a Tweet Ogilvy India stunt

Finally, a billboard that isn't someone's random personals ad. Ogilvy India covered a billboard for clothing brand Allen Solly with shirts, then wired the shirts into a computer that randomly dropped one of them every time someone tweeted the #RainingSolly hashtag. That's just the short version. The casino heist in Ocean's Eleven was less complicated than a full explanation of this stunt. The end result was a giant open-faced vending machine that facilitated public interaction and gave away free stuff, though, so it was well worth their time. Via PSFK.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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