Better Than the Real Thing? These Diet Coke Ads Are Absolutely About Drugs

Timely parodies of Droga5's work

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference

Created to mimic the look and feel of current posters with the new tagline "You're On," these parodies mock the campaign's brief aspirational vignettes, which include lines like: "You moved to New York with the clothes on your back, the cash in your pocket and your eyes on the prize.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in