Bet your spell checker has never heard of 'typosquatting'
It doesn’t have the hard-hitting monosyllabic ring of the term “spam” but we kind of like the word “typosquatting” which has been popping up (no Internet advertising pun intended) with increasing frequency these days. If you’ve never heard the word, it refers to the act of buying the domains to mistyped versions of popular domains, and trying to entice those who mistype to use the sites they've landed on once they are there. Being a professional typosquatter seems like a rather dubious way to make a living—don't most of us realize our mistake and simply move on?— but no matter. We just like the word.
—Posted by Catharine P. Taylor
Photo credit: Manuela Oprea
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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