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Belly floppers battle for body sponsorships

Bellyflop We’ve seen our share of tattooed foreheads and other body advertising here on AdFreak, but this one takes the cake (and didn’t leave much for anyone else, judging by the size of that gut). This is Mr. Greg Hoffman, winner of last Thursday’s 11th annual Water World Belly Flop Contest in Denver, whose giant competitive stomach has become a creative canvas for local sponsor KYGO-FM. It’s a sign of true celebrity for Hoffman, a four-time champion flopper, as none of the other competitors seem to have attracted belly stencils. Via Neatorama.

—Posted by David Kiefaber

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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