Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Been meaning to link to this for a while: Element 79’s great “Big Head” commercial for Gatorade. Here’s some background from Screen magazine on the technical challenges of making the spot. Says a producer: “We were very cognizant of making sure that we didn’t make it creepy.” Unlike, say, the new Burger King spot with the midgets.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in