Beatles reborn in exultant 'Rock Band' spot | Adweek
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Beatles reborn in exultant 'Rock Band' spot

Several bands have gotten special treatment from the folks behind Rock Band and Guitar Hero, but no collaboration with AC/DC or Metallica could compete with the anticipation for The Beatles: Rock Band. Which is why it's a damn good thing that the video kicking off the game isn't just great; it's possibly the greatest opening cinematic of any game in history. (Click here to watch a high-definition version.) If you disagree, go back and watch the grating intros to Rock Band and Rock Band 2, which basically punish you for putting the game in the console. What's nice is that the video also gets across two major aspects of the game. First, as the players, you'll follow the Beatles' career path, unlocking songs and venues in chronological order. Second, the game actually does use "dreamscapes" as in-game visuals, especially for the band's later, more pharmaceutically enhanced work. For now, you'll have to content yourself with this video and a few blips of gameplay footage until The Beatles: Rock Band hits the shelves Sept. 9. UPDATE: The video was directed by Pete Candeland of Passion Pictures, director of the Gorillaz music videos.

—Posted by David Griner

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