BBDO, VW give birth to beach-bum dogfish

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The auto industry is so bad these days that Volkswagen has apparently gotten into the side business of animal cross-breeding. This odd Brazilian commercial from Almap BBDO for the VW SpaceFox stars that most unlikely of spokescreatures: the dogfish. As in, half dog, half fish. He's a playful, energetic fellow who probably tastes like chicken. The connection to the car is a bit confusing, though. It's not a hybrid; I guess it's a crossover. According to the tagline, it can be "anything you imagine."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in