BBDO, VW give birth to beach-bum dogfish
The auto industry is so bad these days that Volkswagen has apparently gotten into the side business of animal cross-breeding. This odd Brazilian commercial from Almap BBDO for the VW SpaceFox stars that most unlikely of spokescreatures: the dogfish. As in, half dog, half fish. He's a playful, energetic fellow who probably tastes like chicken. The connection to the car is a bit confusing, though. It's not a hybrid; I guess it's a crossover. According to the tagline, it can be "anything you imagine." Here in the U.S., the ad could be tailored to sell a certain brand of great Delaware beer. UPDATE: Almap BBDO e-mails us with an explanation: "SpaceFox is a spacious car. You can fit in whatever you fancy. All you can imagine. Including a dogfish."
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
