'Banned' Super Bowl spots are back in force | Adweek 'Banned' Super Bowl spots are back in force | Adweek
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'Banned' Super Bowl spots are back in force

'Tis the season for Super Bowl ad controversies, real and contrived. I blame GoDaddy for this. Last year saw banned ads from the likes of PETA, married-people dating site AshleyMadison.com and, of course, GoDaddy itself. This year, the parade continues. GoDaddy has already revealed its banned ad. Close on its heels is gay dating site ManCrunch.com. The spot itself is pretty tame, if crudely shot. It's pretty much the opposite of the 2007 Super Bowl commercial for Snickers that showed two manly men horrified at accidental man-on-man intimacy. In this case, guys rooting for rival teams find that their hands meet in a bowl of potato chips. The dudes naturally start making out, much to the bemusement of their fellow buddy. This would have been revolutionary in pre-Ellen America. But now? ManCrunch.com claims this is a legitimate effort to run a Super Bowl spot. A CBS rep confirmed that the ad was submitted and is under review. Even if it's approved, there's no guarantee ManCrunch.com would pay the piper, what with 30-second spots going for $2.5 million. Color me cynical, but I put the odds of ManCrunch popping up during the Super Bowl at between 0 and 1 percent. UPDATE: Alas, no ManCrunch in the Super Bowl. CBS has officially rejected the spot for being "not within the Network's Broadcast Standards for Super Bowl Sunday."

—Posted by Brian Morrissey

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