Bank of America Salutes the World's Most Inspiring Powerlifter in Compelling New Ad

Hill Holliday spot supports the Special Olympics

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Are you strong? Manimal strong?

Powerlifter Chevi Peters, aka "Manimal," stars in this literally uplifting spot by Hill Holliday, part of a year-long, multichannel Bank of America campaign around the Special Olympics. 

Peters was born with biliary atresia, a life-threatening condition affecting the liver, and was not expected to live past the age of 2. He endured 38 major surgeries, including liver and kidney transplants, kicking each obstacle to the curb to realize his dreams. 

Now age 31, the 5-foot-2, 122-pound dynamo looks like he could kick some serious ass.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in