Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
People in Sweden don’t sleep very well at night, judging by three new McDonald’s ads produced by DDB Stockholm. Each one takes place in a disturbed dreamland, where men share long noses, birds anchor motocross coverage, and blobs moan inconsolably. McDonald’s coffee, it turns out, can help you emerge from your troubled bed and get on with your day. As we learned earlier this week, Swedes want to ban sexist ads. But they may have bigger issues to wrestle with first.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in