Back to Basics: How to Make a Brand Iconic Through Design

Erica Gorochow starts at the beginning

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Need a bit of inspiration this morning? Check out this video from Erica Gorochow, explaining how the most iconic of brands can be built from the simplest of building blocks. As one Vimeo commenter said: "Beautiful, you just save me $25,000 in tuition."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in