Axe's Fallen Angels Banned in South Africa | Adweek Axe's Fallen Angels Banned in South Africa | Adweek
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Axe's Fallen Angels Banned in South Africa After offending one guy

It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators to get a solitary complaint and ban the ad outright. A male Christian viewer complained about the spot, specifically over the idea that angels would forsake their divinity for aerosol cologne. And apparently all it takes is one person's hurt feelings to cancel out months of creative effort. "The problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires," the regulating body noted in its ruling. "This is something that would likely offend Christians in the same manner as it offended the complainant."

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