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Axe wrangles up 100 girls to judge your hair

Brunelle hair Hey fellas, ever wanted a room full of women focused on critiquing your personal appearance? Yeah, me either. That's why I decided to upload a picture of Minneapolis marketing icon Tim Brunelle to the new Axe 100 Girls site, which supposedly shows if your hair is "girl-approved." The faux Web cam is part of the Axe Hair Crisis Relief campaign, which recently hurled a pig and a bucket of water at an unfortunate young man. Tim may have been spared a pig attack, but his hair still only mustered a 40% approval rating. (You can watch the verdict get handed down.) To Tim's credit, I'm guessing he would have been pushing 95% if the women were allowed to vote on his ascot.

—Posted by David Griner

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Topics: Axe, Griner, Hair Care
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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