The Axe Effect’s been around for a while
This ad, from the December 1969 issue of Playboy, begins, “Let’s face it. Mistletoe might make a nice shrub and all, but a 100-proof ladykiller it’s not.” How right they are. A better way to kill off the ladies, if that’s your intent, might be to swing a giant bottle of Hai Karate aftershave at them. These girls look like they just came from an orgy at George Romero’s house, so actually, that might be the only way for this gentleman to free himself from their ravenous, giggling clutches. Seeing how current Axe ads appear to be inspired by stuff like this, maybe the Axe name is more sinister than I first thought, too. [Image from Flickr user I Am a Friend of the Squirrels.]
—Posted by David Kiefaber
Email
Print
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Spotify Launches Music Charts
- Digital Dignitaries Debate Display's Death
- NBC Makes Bet on Fake Reality
- Cramer-Krasselt Beats the Odds to Keep Porsche
- The New York Times Reinvents the Boring Banner Ad
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- Time.com Is On a Hiring Spree
- Tablets Overtake Smartphones as the Big Shopping Device
- Jann Wenner Discusses Putting His Son in Charge
- ESPN Lays Off More Than 100 Employees
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
