Australian soccer ad is impressively beastly

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We're seen animals playing soccer in ads before. Usually the results are silly and/or stupid. But this ad from M&C Saatchi for Australian telecom Optus is a whole different species. It's overblown and über-dramatic in the best possible way, promoting the client's soccer sponsorship by pitting the country's star footballers against a skillful and determined team of elephants, rhinos, cheetahs, ostriches and such. Clearly, special effects were used—real rhinos are notoriously clumsy ball handlers. The ad deftly mixes lightness and intensity, conveying the power and thunderous glory of the sport while still seeming breezy and fun.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in