Australian Ad Suggests Eating Bread That Walks Around Outdoors on Its Own | Adweek
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Australian Ad Suggests Eating Bread That Walks Around Outdoors on Its Own Up for slaughtering a free-range loaf?

If you eat Abbott's Village Bakery bread, don't be surprised if it bleats a little, or feels a little woolly, on the way down. That's because Abbott's Village Bakery loaves are essentially free-range animals who roam the Australian countryside—judging by this amusing spot from ad agency BMF. "It may seem a little strange to some, but for us free range is the only way to raise bread," the company says on its Facebook page. "We like to shower our loaves with love, let them roam free and grow up in their own unique little way. It's what makes every loaf special." No idea what that really means, but hey, it makes for a kooky commercial. Credits below.

CREDITS
Client: Abbott's Village Bakery
Agency: BMF, Australia
Director: Christopher Riggert
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Producer: Michael Hilliard
Digital Creative: Tim Hill
Executive Producer: Rob Galluzzo
Visual Effects: Colin Renshaw
Graphic Designer: Phil Banks
Visual Effects: marnie Ellis
Director of Photography: Sebastian Pfaffenbichler
Graphic Designer: Indah Shillingford
Planner: Thomasine Burnap
Account Director: Jason Carnew
Agency Producer: Whitney Hawthorn
Editing Company: The Butchery
Editor: Jack Hutchings
Photographer: Ross Brown
Retoucher: Andy Salisbury
Production Manager: Karen Liddle
Music: Michael Yezersky, Nylon
Account Manager: Nora Zenasni

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