Australia bursts your bubble with suicide ad

This Australian suicide-awareness ad from Saatch & Saatchi in Sydney for the Bipolar Education Foundation has raised red flags in the mental-health community for a couple of reasons. First, its claim that one in four Australians (more than 5 million people) suffer from a mental illness each year is seen by some as a gross exaggeration. But also, there's the creative idea of featuring game-show contestants (and a hostess) popping balloons to symbolize people who have taken their own lives.