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AT&T is getting into the real-time video craze (pioneered by the Old Spice guy and his response videos) with this Valentine's Day campaign on Facebook from BBDO New York, in which bearded men literally shout your message of love from the mountaintops. You submit your bulletin of undying affection, and they send you a video of a guy shouting it (while supplies last) when it's ready. It's a fun idea, though maybe a bit odd for mobile-phone service, which after all was originally designed to make mountaintop yelling obsolete.
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