Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody | Adweek Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody | Adweek
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Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody He means well

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy called "Architect." Again, it's a parody of '80s bar-soap commercials, complete with cheese-spirational song lyrics and meaningful brow-sweat-wiping moments … and a comically sideswiping ending. Nice slippy product shot at the end, too.

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