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AOL is using the phrase “I am,” a reordering of the letters AIM, as a sentence opener in current marketing for its AIM instant messenger—“I am instant messaging,” “I am e-mail,” “I am video chat” and so on. What’s the big deal? Some consider the new slogan to be blasphemy. “I am” is also the English translation of Yahweh, the self-proclaimed name of God, according to Exodus 3:13-15. (“And God said unto Moses, I am that I am.”)
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