Anti-Insomnia Ads May Give You Nightmares

Pharma boutique Help Remedies is pitching its pain-med-free sleep aid (called "Help I Can't Sleep") with a series of extremely peculiar videos that address the problem of insomnia in a unique way. Instead of focusing on the efficacy of the product, the campaign goes in a more ethereal, hallucinatory direction—presenting odd little skits that act out different dreams you could be having that would ease the psychological burdens that might be keeping you awake. It's hard to explain—watch the nine videos below to see it in action.