Another questionable new ad medium

Usairwaysframe_1 OK, not to be all obsessed with eggvertising or anything, but if that's what advertising on eggs is called, what's the correct term for advertising on barf bags? Make the Logo Bigger, who pointed us to U.S. Airways’ plan to advertise on them, may agree with us that coming up with a good moniker for this innovation is an urgent matter, as the ads will start appearing in September. He speculates that advertisers like Campbell's Soup and Birds Eye frozen vegetables might jump at the opportunity. We were thinking more along the lines of Imodium A-D or Pepto-Bismol. At any rate, you have to agree that people who see these ads are quite the captive audience, if a bit distracted.

—Posted by Catharine P.Taylor

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