Another movie McDonald’s won’t like

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

For those out there who won’t be McSilenced comes a new documentary, McLibel, about two English activists taking on McDonald’s. The story is about a 10-year court battle between McDonald’s and the Greenpeace activists, whom the fast-feeder sued for libel after they passed out pamphlets saying Mickey D’s “promotes unhealthy food, pollutes the environment, exploits workers, markets aggressively to children, and commits cruelty to animals.” The film is billed as “the story of two ordinary people who humiliated McDonald’s in the biggest corporate PR disaster in history.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in