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Oscar commercials have to adhere to a different standard than the low-brow, frat-boy humor of the Super Bowl. And with the bar set so high, it’s easier to fail—it’s as though every creative director of a commercial running on the Oscars is excruciatingly aware that Martin Scorsese or Steven Spielberg might be watching. As an advertiser, one way to get around this is to simply hand over the task to one of their peers, which is what American Express did with one of its Oscar ads—a
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