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Pity John Gilbert. The newly named CMO at TJX Cos. faces a tough marketing challenge. The company’s computer systems were hacked, and that may have compromised millions of customer credit- and debit-card accounts going back a full four years. The bad press is pretty ubiquitous. A class-action suit was filed against the company on Monday. So now, instead of thinking up new names for lattes at his former employer, Dunkin’ Donuts, Gilbert must devise strategies to keep the TJX brands (T.J.
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